FlyAway Booking Process

User Experience Design Project

flyaway is a new airline startup built on UX principles. the aim is to sell flight experiences online at affordable prices in an easy and accessible way. flyaway aims at giving a smooth and fast service while providing travel opportunities and great sources of inspiration

Test Prototype

The Tasks

User research

Sketching & Wireframing

High fidelity mockups

Prototyping

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The Problem

For most users, booking a flight is not always a pleasant experience: the majority of airline websites is loaded with frustrating marketing ads, unclear information and unforeseeable. As a result, trust levels drop dramatically and conversion rates are negatively affected. That is why, an increasing number of users is switching to aggregate sites like SkyScanner.

being able to understand and efficiently communicate with users is the best way to face the rise of competitors

The Research

Competitive Benchmarking

Usability Testing

Online Survey

interaction design.

Creating the architecture on paper gave me the proper focus and overview on solving the main interaction issues without without being influenced by the technical aspects.

By following the outputs resulting from the conducted research, I prioritised user needs and try to solve the found problems and provide travel & location information.

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FlyAway Booking